Similar offense in my area is epitomized by the scene in The Graduate where Benjamin drives his car from San Francisco to Berkeley on the upper deck of the Bay Bridge -- which has never in its history been one-way that direction, and hasn't had any sort of traffic going that direction since the lower deck was repurposed from trucks and transit to eastbound traffic in 1962.

Bonus wrong-way points in the movie for Benjamin riding a bus to the Berkeley campus on Telegraph Avenue -- which, again, was one-way the other direction at the time of the movie, and for several years before then.

"It looks better that way" really shouldn't be an excuse.